I know, as designers, we are not meant to just say that we're including something in our work because we 'like' is, but this work is too good to leave out of anything in my opinion. These shots for Ikea's latest Cookbook are amazingly revolutionary for cookbook photography and layout of food. Drawing on influences from high fashion and japanese minimalism, the idea of the book became to tone down the actual cake and put the ingredients in focus. The recipes are presented as graphic still-life portraits on a warm and colourful stage. And when you turn the page you see the fantastic result.
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