Anti Brand presentation

Text and Image over and done with. I personally wasnt too stressed out over the hand in. Well, compared to some people anyway, but feel i had a sufficient amount of work done. I had to do some work for our PPRD lectures over the weekend, which involved coming up with an anti-brand for coca cola and innocent smoothies.

This was the illustration i came up with. The concept was based on how the creators of Innocent smoothies came about. They started out by buying £500 worth of fruit at a Jazz festival in London with a sign saying 'Do you think we should give up our jobs to make these smoothies?'. They then had 2 bins out, one labelled 'yes' and one labelled 'no'. At the end of the festival the yes bin was full so they gave up their jobs and began their new company