20100317

Magazine Layout: David Crow

After Listening to the interview on typeradio several times now, I have grown fond of David Crow's voice. He is a very modest, softly spoken man that puts real thought into what he is saying and is evident that he never speaks without thinking. There is clear logic in every answer he gives; logic that is very hard to argue against. All these characteristics will help me greatly in choosing my layout and tone of my magazine layout, with emphasis on simplicity, subtlety and sophistication.

I can generate some interesting visuals from what is said in his interview. One thing i picked up on and found very useful is the fact that he says he likes to be very organised and thinks he has obsessive compulsive habits. He gives an example of having to pile books from largest at the bottom to smallest at the top.

20100310

Guest Speaker: Briony Hartley

Some things to keep in mind when designing the layout of our personal magazine plans were to always keep in mind the way that the user/customer reads. The average magazine reader engages with a short attention span and will be prone to skim reading. This fact hails importance on the article being attention grabbing and will involve the inclusion of captions in larger text and separate text boxes for short, related information.

There should be an intro section that involves a couple of sentences giving a summary of the article. Sub headings helps break up the text into easily digestible chunks. And a good source of information when coming to finding images is www.istockphoto.com.  This is a legal website that sells images for a very reasonable price.

Overall I found her talk and insight very useful. She spoke about the life of a self employed person in the industry and really helped me understand the pro's and con's involved with such a job.

Guest Speaker: Briony Hartley

She told us an interesting fact..

Queen Victoria and Prince Albert were the pioneers behind the movement of photography as an art form. well, i found it interesting.

Some pointers she gave us about Layouts in Adobe InDesign were priceless also. She showed us examples of actual layouts she has completed for proper clients to show us the processes she has had to go through. She posed emphasis on the importance of style sheets within an Indesign document and the ease in which you can alter you work when you impose style sheets. Important as clients ALWAYS change their mind!

When she was asked about fonts, she said that she always only ever chose from a small pool of fonts and that it is important to never use more than 2 or 3 typefaces in one document.

Her favourite font is Minion.


Guest Speaker: Briony Hartley

Biony Hartley is a freelance book layout designer. She came in with examples of her work and a presentation to help us visually understand the task we have with our new brief. I think that some of the tips and guidance she gave us will prove to be indispensable to me in this this new project, and probably in my career as a designer.

She said to always be nice.  'Be nice, be liked, be remembered, be hired'. A bit cheesy but still a good litle line to remember. Contacts is one of the biggest points she made. Always try to sell yourself and be quite shameless about it. One that I think I personally will take on board mostly is to not take feedback personally. Clients will always want to change something, its not that your design is wrong. This also links in with the risk assessment that she says she takes whenever she is stressed out about work. Just be realistic and tell yourself it is just design, no one is going to die, someone may lose a bit of profit, but that is it.

"what's the worse that could happen?"

20100309

New Brief- Visual Communication in Context

TYPERADiO

Typeradio.org is a web based station that represents the interviews with designers working in the typographic industry. This will be the main source of my studies for this brief. We were all allocated one designer out of a shortlist of 10.

First task that we have to do is to listen to our relevant designers podcasts and transcribe their Typeradio interview.

My designer is David Crow.

Sketchbook Art

A recent drawing I have done. No meaning. No narrative. Just a doodle. I plan to use the generic pattern work that dominates this picture in many other pieces.

20100307

MY ANiMATiON

To view my animation, click mmmmmmmmhheerree