Starbucks unveil new logo

At the turn of the year, the global corporate giant Starbucks unveiled a new logo that marks its 40th anniversary and starts the next chapter in its history.

"Throughout the last four decades, the Siren has been there through it all," Howard Shultz, Starbucks' president and CEO, said in a post on the company's website Wednesday.
"Now, we've given her a small but meaningful update to ensure that the Starbucks brand continues to embrace our heritage and also ensure we remain relevant and poised for future growth," he said.

The new logo will rollout beginning in March.

Shultz hinted that Starbucks' patrons can expect more "evolution starting this Spring" but didn't offer any details.