PPRD. (Excuse the crop marks)

Open publication - Free publishing - More test

FMP Progress.

Although I have not got much paper work to show just yet, due to my good arm being in a sling for 3 weeks, I have organised meetings with photographer Paul Wenham Clarke, who has done commissioned work for The Big Issue recently, and Tom Morgan, the man in charge of the open breakfast that the Westbourne Baptist Church hold every friday for the homeless. Both of these experiences will be very insightful in their different ways. The invite to the breakfast will give me the chance to talk to a few of the homeless community and hopefully get some nice shots of them.

Shadow

D&AD Brief Outcome

So here's the half of the video that Ben Mercer and I got finished before we succumbed to illness and had to drop out of the running. We're both really disappointed we didn't get to see this one through because on watching this back just now we we're both really pleased with the outcome. If we'd had more time there would have been some additional footage on the third screen section and ideally the same process completed for a second song.

I think that the succession of food being hit with the hammer is a really effective portrayal of the notes and makes for interesting watching, especially with the changing of speeds that comes with the chorus and the faster sections of the song it creates various lengths of clip which give a different effect. I think that the middle section is also very effective as the speed of the movement juxtaposes with the slowness of the third screen. I think that the 3 different speeds across 3 different screens works really well and the addition of some stop frame work on the third screen would have brought in an extra element to the video which would have completed the set.

'Homemade is Best' Ikea Cookbook

I know, as designers, we are not meant to just say that we're including something in our work because we 'like' is, but this work is too good to leave out of anything in my opinion. These shots for Ikea's latest Cookbook are amazingly revolutionary for cookbook photography and layout of food. Drawing on influences from high fashion and japanese minimalism, the idea of the book became to tone down the actual cake and put the ingredients in focus. The recipes are presented as graphic still-life portraits on a warm and colourful stage. And when you turn the page you see the fantastic result.

'Racist' Olympic Logo

A bizarre claim that the London 2012 Olympic logo spells out the word 'Zion' has left Games organisers facing the threat of a boycott from Iran. The country's Olympic leaders have complained that the logo for the Games is racist.

The first complaint was made by Iran's former IOC member Seyed Mostafa Hashemi Taba earlier this month to the IOC. Zion is a term often used to refer to Jerusalem and Israel, the country of which Iran is a sworn enemy. A letter stated:

"Unfortunately, we all are witnessing that the upcoming Olympics... faces a serious challenge, definitely spawned out of some people's racist spirit. The use of the word Zion by the designer of Olympics logo ...in the emblem of the Olympics Games 2012 is a very revolting act."

I am angered by the fact that if this bothered them so much they could have made the claim 4 years ago, when the logo was revealed, but to com out with this 18 months before the games is ridiculous. It has annoyed me in the way it is an organisation that is meant to bring the worlds countries together in peace and all they can do is complain about their own countries issues. I dont think the claim will stand and I think this will be forgotten about very quickly, and I dont think it will mean the end of the olympics if Iran opt to pull out. But it does show you how critically important having the right design is.