Myspace have launched a new logo this week and with a company that has very much fallen in popularity since the rise of facebook, I feel this was a smart move. my first reaction was that I didnt like the fact that the brand name was only partly shown, but after assesing the possibilites that are now available in regards to advertising, I think it has every opportunity to be successful.
By portraying a blank space that makes you feel like it should be filled, they may be in danger of people relating it to the apple branding, where apple show the 'i' infront of all their products and software.
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