This is the new ad campaign launched by Audi. the advertisements involve a series of vector graphics outlining various references that are related to driving or the road. The emphasis is on the fact that this new range of cars are the smallest audi have ever produced. This made me wonder whether people subconsciously think that the fact it is a smaller car would have direct links to how economically friendly the vehicle is. The cleanliness of the advertising campaign would certainly make you believe so.
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