Last night I attended the TLK lecture held in the lecture theatre at Bournemouth Arts University. It was given by a panel of designers from the companies Revolting, Redweb and Salad Creative, with the freelancer Peter Leon. The talk covered the creative process, with topics such as researching, inspiration, pitching, handling clients and any general questions from the audience. The talk was very insightful and another reminder of how ruthless the design industry is, and just how seriously you have to take it. This is y no means off putting.
They talked in extent about handling clients and problems that they have had in the past, and even flagged up problems that we, as young designers, are bound to run into. Points of the talk that I picked up on most was the fact that coming up with an idea that answers the brief is commonly solved through 'streams of consciousness'. The panel talked a lot about how they would often send their design team out of the office and tell them not to return for a few hours. Then when they have all returned, subconsciously they have picked up little bits of information from anything around them and this has triggered thought processes and ideas. Much more effective than sitting in an office, driving yourself mad.
The freelance designer Peter Leon mentioned a website called 27bslash6.com (LINK HERE) that I have since been on for quite some time. It is about the designer David Thorne and he has documented his experiences of the design world. It is brilliant, I would advise it to any designer.
No comments:
Post a Comment