e-creations workshop

On the 24th and 24th of January 2011, I took part in a live brief workshop with the creative director of e-creations. On the 24th he briefed us on a business idea that he wants to get started. We had to sign an information disclosure saying that we will not steal the idea or pass on the information to any separate parties.

The creative director (Jan-Erik) presented us with his business idea and told us that it was in the very early stages. On the 24th we talked about possible ideas and came up with the URL and website name. For obvious reasons I cannot reveal any information about the website name as it took us a long time to find one we were happy with that wasn't already taken. But eventually we came up with one and then on the 25th we talked about website navigation, layout ideas, hierarchy within the website etc. But we spent most of the day coming up with the branding and identity of the new company. This was the most helpful part of the experience as we got to see first hand the ideas generation process from a creative director and see what he looks for and how they respond to ideas.